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PTA and PTO groups have many reasons for having school fundraiser events. The reasons range from buying equipment or services for the school that is not in the schools budget, to funding special guest, presentations or field trips. As anyone who has ever headed up a school fundraiser would know, there are unique challenges to running a good and profitable one. One thing that we might overlook in planning a school fundraiser campaign is the fact that parents are just as busy in their lives as we are in ours. They are always on the run. If they are not going to the grocery store then they are running to the dry cleaners, or driving a child to an event or practice. Life in our world is quite hectic and as a result we often forget things, especially things that we have not been reminded of lately. To increase parent participation in our school fundraiser we must make every effort to ensure that they are kept in the loop and reminded when events are scheduled and will soon be coming up. Here are 4 things that you can do when planning your school fundraiser that will help ensure that you maximize your results. 1.) Beginning of School Year Correspondence At the beginning of the year we should send a letter to the parents outlining our plans for any and all school fundraiser events that are planned throughout the year. 2.) Secondary Correspondence Parents of your students have a full schedules and circumstances may make an upcoming event slip their mind. If you send a letter home in the student's take home pack a few days before school fundraiser starts they will more than likely take note of it and remember to ask their child about it when the time comes around. It cannot be stressed enough that the outcome of your school fundraiser can be greatly affected by how well you communicate with your student's parents. 3.) Publish a Newsletter or Ezine regarding your school fundraiser. Use your school's newsletter to keep parents informed of things that are going on at school, especially when it comes to your school fundraiser. Be sure to ask your parents to sign up for the newsletter in all correspondence that is sent home. This will pay big dividends down the road. Public schools and other educational institutions should have newsletter or ezine that is published regularly. A simple form should be placed on either the school's website or that of the local board of education. This will make it easy and painless for parents to sign up. 4.) Gather Email Addresses of your parents When correspondence goes home that needs to be completed by parents and returned be sure that there is a space to put an e-mail address right by the signature line. If you build a database of all these email addresses that you collect, you can send out reminders when it is time for the school fundraiser. You would be surprised at how effective this is in making your school fundraiser a more successful. These 4 tips will help you increase participation in your next school fundraiser.
Article Source: http://getthelatest.info
AIM Fundraising's website is chocked full of other unique fundraising ideas to increase your fundraising sales and profits. Good communication with parents is only the first thing necessary for a profitable school fundraiser.
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